How to organise an internal communication audit in your company? Which steps should be taken and what you may achieve following them?
When you’re responsible for the internal communications in your company or would like to improve it, consider preparing the IC strategy. It’ll help you order your internal communications plans, ideas and tools.
I’ve been often asked where to find questions to an internal communication audit – to surveys and focus groups or interviews. For sure not on the internet – I beg you not to do that. You may find really strange ideas there. With mistakes, unfortunately.
I often hear this question. And almost always I get this feeling people hope they’ll hear my deeply hidden magical solution on how to boost internal communications.
In many cases the reason why the implementation of an internal communication (IC) tool failed in a company and, consequently, the employees don’t want to use it, is caused by mistakes made at the beginning of the implementation process.
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Behind the IC scenes blog is a place where I share my knowledge and experience. My name is Maja Biernacka, I live in Poland and have been working in communications – journalism, PR and internal communication – since 2002. I have run my IC business since 2015. Since then I had the opportunity to take part in many interesting IC projects for such companies as Lidl, VW, Gatehouse UK, Amrest or Skanska. I hope you will find here many interesting ideas and tips on how to run the internal communication at your company.
